linkedin twitter facebook instagram linkedin twitter facebook instagram arrow icon-back arrow-left arrow-right square-grid close
Facebook’s Move to Dial Back News Ratchets Up Drama

Facebook’s Move to Dial Back News Ratchets Up Drama

The impact of Facebook’s latest move could be positive in the long term, suggested Jamie Spencer, senior vice president of Magid, “if it convinces publishers to reallocate resources currently creating and posting Facebook content towards initiatives that deliver high-quality, monetizable content.”

The amount of money invested in Facebook content now brings a questionable return, he told the E-Commerce Times, whereas if resources were reallocated toward premium video content for over-the-top or other distribution channels, consumers would get better content and publishers would see a stronger return.

Read the full TechNewsWorld article.

Check out these other Magid articles:

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.