Embrace the New Consumer: Gain Insights from the Magid Consumer Zeitgeist Report

As we approach 2025, consumers are evolving, and businesses must adapt to these changes to succeed. The Magid Consumer Zeitgeist Report offers essential insights into this transformation, revealing a “New Year, A New Consumer” and equipping brands with strategies to engage effectively.

Shifting Consumer Sentiment

Recent data highlights a significant shift in consumer attitudes, which will impact the business landscape. Our research, particularly since November 5, confirms these changes, prompting brands to consider where and how to connect with their audience effectively.

Here’s a snapshot of the cultural trends influencing consumer choices today:

• Optimism vs. Cynicism: Consumers are navigating between hopeful and skeptical views.
• Localism vs. Globalization: The preference for community engagement over global outreach.
• Authenticity’s Evolving Role: Redefining what authenticity means for brands.
• Trust Dynamics: How trust in institutions is reshaping consumer interactions.
• Corporate vs. Gig Economy: The impact of side hustles on consumer behavior.

Core Consumer Insights

The analysis of the data will be a deep dive on what consumers are thinking and doing, including their mindset and motivations, as well as engagement with media and decision-making processes.

With this intelligence, we will deliver recommendations on:

• How underlying mindsets, motivations and expectations are likely to change behavior
• Categories that are likely winners and losers in this consumer environment
• Over-and under-served consumer groups, and how you might find some ‘green field.’
• Communication strategies that are most effective in this environment

​​The Magid Zeitgeist Report will be delivered by January 15

The Activation Workshop is available for brands, business teams and C-suite leaders between January 15 and February 15. Fees:

• Full Report: $20,000
• Additional workshop and industry specific analysis: $18,000

For a tailored engagement strategy, reach out to your Magid teammate. Discover how these insights can transform your brand. We are here to help you embrace the new consumer and drive your business forward.

Let’s Talk! »