Elevating local TV sales teams to new heights

In today’s competitive media landscape, local TV stations face increasing pressure to prove their value to advertisers. For the stations that partnered with Magid, standing out required more than just selling airtime—it meant transforming their entire sales strategy. Enter the Magid Advertising Performance (MAP) program.

Through MAP, Magid engaged these stations’ sales teams with customized research and strategic insights, helping them identify advertisers capable of driving incremental revenue. By refining their pitches and positioning the stations as trusted, insightful partners rather than mere vendors, these sales teams were able to engage at a higher level with clients.

The results speak for themselves. Both stations have consistently delivered outstanding results, generating millions in new or incremental revenue. This strategic shift has not only differentiated these stations in their markets but also elevated their standing with advertisers, proving the true value of their inventory and expertise.