Data Gurus podcast » Mike Bloxham on consumer data, behavior and viewer perceptions

“EMOTIONAL” DNA

It’s imperative to address the human side of why people behave the way they do, both why they engage or why they do not engage, with the different offerings available to them. If this is not done, you’re not getting the fullest picture.

EmotionalDNA® is a product has been on the market for about five years and can be accessed on a syndicated basis, as well as on a custom basis.

It’s a large-scale, systematic, quantitative assessment of viewer perceptions of video content at an emotional level. It’s a viewer-derived portrait of the emotional tonality of the video lens.

Mike talks more on EmotionalDNA, intentionality as a proxy for engagement, the state of media purchasing, measuring viewer engagement, and changing behaviors.