Tony Cardinale and Jill Rosengard Hill to lead CTAM Wired Webcast on “The Migration of SVOD Subscriptions”

NEW YORK – August 29, 2023 – Magid is excited to announce Tony Cardinale and Jill Rosengard Hill will be leading a session on “The Migration of SVOD Subscriptions” as part of the CTAM Wired Webcast series. The duo will present the latest research from Magid’s Subscriber Science practice and examine the implications of partnerships, subscriber behaviors, churn data and more.

The Migration of SVOD Subscriptions
Challenges and Opportunities for MVPDs and Linear Networks
Wednesday, September 13 | 1:00 – 1:30 p.m. EST

Peak SVOD is over, both in relation to content and subscriber growth, creating new challenges and opportunities for the video marketplace. As a maturing ad-supported streaming ecosystem alters the landscape, discover how to overcome obstacles and find opportunities to restore market power.

Topics Include:

• Subscriber behavior and churn
• Segments of the SVOD landscape that are particularly challenged (and others that are healthier)
• The implications for partnerships and bundling
• What on-demand videos services will be seeking in their MVPD partnerships

RSVP to attend, or learn more about the CTAM Wired Webcast series.

Please note, you do not need to be a CTAM member to attend this webcast. If you’re interested in membership, visit the CTAM website.

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About Magid
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.