The Scalpel vs. the Swiss Army Knife: Why Content Creation Needs Precision AI
The headlines are loud and clear: AI is here to reshape the workforce, promising unprecedented efficiency and sparking fears of widespread job displacement. This narrative is particularly intense in the…
GPT-5 Is Here. But Is It Enough for Teams That Care About Connection?
Every time there’s a new AI release—like GPT-5—the digital world lights up with headlines about faster outputs, sharper reasoning, and flashier demos. For casual users, it’s undeniably impressive….
Mind the Gap: Why Utility Providers Struggle to Get the Credit They Deserve
The JD Power Annual Utility Brand Perception study was released last week, offering its rankings of energy providers across multiple performance factors. JD Power has been doing this study for years. And yet,…
FAST TV Isn’t Slowing Down. Understanding the Audience Is the Key to Keeping Up
The buzz at StreamTV 2025 was loud and clear. The FAST (Free Ad-Supported Streaming TV) space is expanding at a breakneck pace. But so are the challenges. As platforms race to attract viewers and ad dollars,…
When Emotions Lead, Audiences Follow
How Emotion, Empathy, and Intelligence Are Fueling the Next Era of Media Strategy At this year’s CTAM Think conference, Magid’s Jill Rosengard Hill, an expert in media and consumer research, had the…
Why Humanized Data Wins: Connecting Authentically with Diverse Audiences
The brands that resonate with multicultural consumers don’t just speak—they listen, understand, and represent. Understanding the Power of Representation What happens when a brand truly reflects the lived…
Primacy and Indispensability: 2 Metrics Essential to Understanding Subscriber Loyalty and Churn
The churn conversation needs a new lens. For years, industry conversations about subscriber loyalty and churn in streaming have focused on one side of the equation: the behavior of subscribers. How likely are…
Brand Partnerships Strategy: Finding the Right Fit Through Emotional Connection
Brand collaborations are everywhere. This year alone, we’ve seen notable announcements: Nike x SKIMS, Target‘s dual brand partnerships with Champion and Warby Parker, and Lululemon‘s…
Broadcast TV’s Crossroads: Why Magid Says “Don’t Conflate Static with Strong”
At NAB 2025, Magid shared new insights on the future of local broadcasting—and why bold action, not just survival, is needed. A Sobering Reality: The Industry’s “Pyrrhic Victory” At the recent…
Magid’s EmotionalDNA® Reveals a Hidden Thread Between Football and Anime Fandom
At first glance, football and anime seem worlds apart. Until you understand what emotionally drives the fans of each. There are few things in media that feel further apart than football and anime. One is…