Beyond the Hype: Why the Future of Enterprise Growth is Human-Centric AI
Last month, software investor Thoma Bravo brought together leaders from across their portfolio and the broader industry to examine how AI is reshaping enterprise software. Read their summary here. All we can…
Hit Shows Are Made Over Seasons, Not Overnight
Key Takeaways: The fate of an entire season used to rest on the pilot. The destiny of the second season would hinge on the performance of the first. Nielsen and ComScore ratings were often the primary…
Five Ways to Use AI to Improve Your Marketing Strategy
Key Takeaways: Strategy is supposed to be a company’s starting line. But for most organizations, it’s the biggest slowdown in the entire workflow. Marketing briefs take weeks, because insights pile up….
Stop Adapting to AI Tools. It’s Time Your AI Tool Adapted to You.
Key takeaways: Marketing teams today aren’t struggling because they lack tools. They’re struggling because too many tools force them into someone else’s workflow. General-purpose AI feels like that:…
Yours Doesn’t Work Like Ours: The Collaborator Difference in Content Creation Solutions
“The differentiator won’t be who uses AI, but who uses it well — and understands its limits.” You’ve tried the shortcuts. But they’re not shortcuts after all. You’ve had your intern…
Marketing Isn’t Broken. It’s Just Not Listening to People.
Open your email. Open any social app. Turn on the TV. What do you see? Ads. Influencers. Sponsored posts. Commercials. More ads. And most of it, if we’re being honest, blends together into one giant,…
Winning Attention with Emotion: Jill Rosengard Hill’s Takeaways from CTAM 2025
Every year, CTAM brings together the sharpest minds in cable, streaming, and entertainment marketing. The people who live at the center of one of the most competitive battlegrounds in media. The fight for…
Why Emotionally-Driven Audience Data Is the Biggest Advantage in Modern Marketing
Marketing is supposed to connect. But too often, it misses the mark. And badly. Campaigns fall flat. Brand messages feel off. Creative choices seem disconnected from how people actually think, feel, and…
Magid Monthly
News from the premier consumer intelligence & business solutions company. Magid Monthly November 2025 edition This issue focuses on Content Creation in the AI Era: Our Domain Expertise In The…
Use Agentic AI to Create a Marketing Brief in Minutes
Every marketer knows the pain of the “brief that broke the calendar’s back.” Weeks of meetings. Too many drafts. A little chaos. A lot of opinions. The reality is that strategic marketing briefs are…