AT&T to spark ‘blockbuster’ M&A summer
Media mergers expected to trigger a war for 21st Century Fox after AT&T wins Time Warner. Zak Shaikh, senior consultant at Magid, shared his view on the topic with C21 Media. “Tech companies have…
Roseanne’s rise and fall
Roseanne’s revival was as quick to end as it was to start, but the impression it has had on TV networks remains. Zak Shaikh, senior consultant at Magid, shared his view on the topic with C21 Media….
How long can the off-price retail party go on?
The discount sector is still hot, but a good economy, the pressure to sell online and the decline of department stores bring new challenges. Off-price retail is nearly as old as the department store that…
Facebook to Spend $1B–$2B on Original Content This Year
Facebook will spend between $1 billion and $2 billion on original content in the next year, say analysts, with the goal of transforming Watch, its interactive video channel into a “TV-like habit” that…
LA Screenings 2018 Wrap
Marc Berman, Marc Leonard and Zak Shaikh give their take on the US networks’ 2018-19 pick-ups, their likely success at home and abroad, and the impact of OTT in the coming 12 months. Berman, US TV analyst…
Study: Live Trivia Apps Connect Brands With Highly-Engaged Users
Live trivia apps like HQ Trivia, Cash Show, The Q and Beat the Q are creating opportunities for advertisers, according to an upcoming report by Magid. Magid’s 2018 Mobile Lifestyle study, which will be…
How Volvo is going after a younger audience
The formerly stodgy Swedish brand is taking aim at millennials via new ownership models and connectivity technology Can a brand renowned for playing it safe appeal to the young and adventurous?…
Podcast: Creating an emotional connection with consumers through store brands
Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid, in this podcast with Store Brands Editor-in-Chief…
How Brands and TV Networks Are Planning to Capitalize on Royal Wedding Fervor
« 7 outlets will air the nuptials » The heavily anticipated royal wedding of Prince Harry and Meghan Markle is just two weeks away and we can expect viewing parties aplenty. The real party though…
What is Walmart’s global plan?
Walmart is revamping its global strategy. On Wednesday, Walmart announced it would pay around $16 billion for a majority stake in Flipkart, India’s largest online retailer. “India is a…