LOS ANGELES – May 17, 2023 – Magid’s Mike Bloxham and Bill Hague will join other media and entertainment industry experts speaking at the TV of Tomorrow (TVOT) Show taking place in San Francisco May 24 and 25.
New Perspectives on Subscriber Churn: Driving Growth in a Maturing Market
Wednesday, May 24, 2023 | 9:10 am, Ballroom
As the number of households using streaming services has increased, so growth is increasingly driven by movement between services—which means churn for some. New research reveals how services can optimize subscriber value through effectively managing churn, which—paradoxically—can sometimes be a positive indicator of growth! Mike Bloxham challenges some conventional wisdom with new data and promises to make you think differently about churn and growth in streaming.
The presentation will be followed by a panel discussion. Participants include:
Debi Pomerantz, Former SVP of Global Research and Consumer Insights, discovery+
Lisa Heimann, EVP of Analytics, Insights and Measurement, NBCUniversal
Mike Bloxham, EVP of Global Media and Entertainment, Magid
Fireside: Jennifer Mitchell, President of CBS Television Stations, Paramount
Thursday, May 25, 2023 |9:50 am, Dining Room
In conversation with Bill Hague, EVP at Magid, Jennifer Mitchell, President of CBS Television Stations, will provide insight into the strategies that her company has employed over the past two years to increase its stations’ viewing share in their markets, and will share her thoughts on the current state and future prospects of local TV in general. Issues to be addressed include: the role that experimentation and innovation have played in enabling San Francisco’s KPIX and other CBS-owned stations to grow their audience and advertiser base; how those stations are re-engaging viewers with local news; and more.
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Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.