Magid’s Bill Day to participate in panel at Radio Masters Sales Summit

 NEW YORK – September 12, 2023 – Bill Day, SVP of Strategy for Magid’s Local Media practice, will be a panelist at the upcoming Radio Masters Sales Summit, joining other industry experts in discussing “Driving Sales with Technology and Innovation.”

Thursday, September 14
11:00-11:45 a.m. ET
This session will explore the latest trends, best practices, and innovative approaches that can help drive revenue growth in a highly competitive landscape. Our panelists will share their experiences and insights on leveraging cutting-edge technologies, such as data analytics, digital marketing, and programmatic advertising, to optimize sales strategies. Gain valuable knowledge on developing digital platforms that enable monetization opportunities beyond traditional airtime. Our experts will also delve into podcasting, streaming services, and other emerging media formats that can enhance a station’s positioning and open up new revenue streams. You’ll leave this session more inspired to embrace innovation, capitalize on technological advancements, and unlock the full potential of your radio station’s, and seller’s revenue generation.

• Moderator: Dara Kalvort, VP/Digital Sales, DigIdea (SBS)
• Elizabeth Bernberg, Sr. Director of Business Development, AdCellerant
• Bill Day, Senior Vice President/Strategy, Magid
• Jenn Lynch, Director of Sales, Waymark

To learn more or to register for the Radio Masters Sales Summit, please visit the event website.

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About Magid
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.