Beyond Originals: Drivers of Audience Growth and Retention in Streaming Video

“The most valuable segments are those with insatiable content needs,” says Natasha Hritzuk, Vice President, Consumer Insights, HBOMax, WarnerMedia.

Hritzuk and Magid’s Mike Bloxham touch on a wide range of topics from churn, segmentation and marketing to personalization, UI/UX and curation in this condensed session at CIMM’s 10th Annual Cross-Platform Media Measurement & Data Summit on February 3.

This session subsequently became the feature of How Streaming’s ‘Platform Bouncers’ Became The New Coupon Clippers by MediaPost.