Apple’s next phone, the iPhone 8, is expected to have AR built into the device. Read what our Mike Bloxham, Magid’s senior vice president, has to say regarding these future plans.
Apple is just one among many companies in the midst of an augmented reality (AR) push that could revolutionize the way people interact with the world — and with brands — through smartphones and eventually wearable devices.
Apple’s next phone, the iPhone 8, is expected to have AR built into the device, a move at least one analyst believes will result in a “paradigm shift” as the company creates new experiences by pairing the phone’s services and features with AR. At the same time, Apple and Facebook are reportedly racing to create AR-ready glasses to challenge upstarts in the space like Magic Leap, according to the Financial Times.
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