Five Ways to Use AI to Improve Your Marketing Strategy

Key Takeaways:

• Strategy is the marketing industry bottleneck. Most organizations suffer from a process problem—not a talent problem—where too many insights and indecisiveness kill market momentum.
• Your AI strategy should be co-designed. True strategic advantage is found at the intersection of human intuition and AI flexibility.
• Avoid the sea of sameness at all costs. Co-designed strategy prevents the “sameness” of standard AI templates by leaving room for the emotional fingerprints that define a brand.
• Onboarding should be a partnership, not a tutorial. High-performing teams require AI that is shaped around their specific voice, frameworks, and approval workflows from day one.
• Turn your dormant research into a competitive advantage. Fuel a custom AI workflow with proprietary insights that ensure brand distinctiveness at scale.

Strategy is supposed to be a company’s starting line. But for most organizations, it’s the biggest slowdown in the entire workflow.

Marketing briefs take weeks, because insights pile up. Then, decisions stall. And by the time teams are ready to move, the moment they were trying to capture has passed.

This isn’t a talent problem. It’s a process problem.

1. Co-design your AI strategy

What we’re hearing from marketing leaders is consistent:

• They don’t want “set it and forget it” AI.
• They want AI that fits the way they think, plan, and execute.

This is why co-design matters compared to pre-packaged solutions. Work with a knowledgeable partner to mold your AI system to your workflow and goals. AI should flex around you. Not the other way around.

The best modern strategies aren’t created by good software alone or by talented people alone. They’re created at the intersection of both. 

2. Ensure your strategy doesn’t look like everyone else’s

The marketing world is full of sameness. Same templates, frameworks, tone, noise.

When AI pushes brands toward homogenized thinking, differentiation disappears. Co-designed strategy solves that. It creates room for nuance. For distinctiveness. For the emotional fingerprints that make your brand your brand.

When developing your AI system, ensure you are embedding the output flow with brand specifications, emotional nuances that differentiate you from the competition, and unique traits that keep your messaging feeling on brand and aligned.

3. Understand where AI works best, and where it doesn’t

Great strategy still comes from people. The thinking, intuition, and decision-making only humans bring. But AI can remove the friction that slows strategy down.

• It should synthesize complex data in seconds.
• It should ensure consistency across teams.
• It should streamline the steps that used to take hours or days.
• It should help teams finally reclaim creative bandwidth.

4. Find the right partner. 

Onboarding should feel like partnership, not training.

For example, when teams start using Collaborator Strategy, they don’t get a link and a login. They get a guided, collaborative onboarding process where Magid’s experts work directly with them to refine:

• their strategic framework
• their brief structure
• their voice and tone
• their internal workflow and approval patterns
• the emotional drivers most relevant to their category

Teams tell us this consistently, “It feels like the tool was built specifically for us.” Because in many ways, it was. The onboarding is designed to shape the tool around how your team works – an example of AI that flexes around you.

5. Infuse your AI with your best insights

You probably have gathered robust, informative research in the past that…spent its life sitting on a shelf. Imagine you could take all of those reports your team has created and infuse them into an AI tool. 

The tool could process them for you and ensure your outputs consistently align with the insights. Finding an AI tool where you can import your own proprietary insights is key to making your voice sound distinct, while still reaping the efficiency benefits of AI.

Some tools – like Collaborator Strategy which is embedded with rich emotional data from Magid’s eDNA® dataset – come with their own helpful research. Ultimately, it’s all about how you power your insights while a custom-built workflow shapes the outputs, and makes your strategy sharper, faster. 

Build Your Ideal Strategy Workflow

If you’re tired of the strategy bottleneck, you’re not alone.

The future belongs to teams who demand tools built around their voice, their goals, and their workflow, not the market’s default settings.

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If you want to see what a co-designed strategy platform looks like, we’d love to show you. Request a free demo. 

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