44 Million Consumers Already “In-Market” For VR Says Newly-Formed VR/AR Insights Consortium

Magid’s newly formed VR/AR Insights Consortium is closely monitoring this space with other forward thinkers from A+E Networks, Best Buy, MasterCard, Turner, Warner Bros and The VR Society.

While the VR market is still young, new research shows that 44 million consumers are already engaged with VR or are planning to buy a device in the near future.

That’s according to the VR/AR Insights Consortium, a consumer focused research initiative formed by Magid (Frank N. Magid Associates). The consortium brings together leaders in publishing, broadcasting, retail, advertising, content creation and entertainment for a three-year research program designed to examine how Virtual and Augmented Reality is impacting consumers and assess what the emerging technologies mean for marketing, retail, entertainment and commerce.

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