Report: Women make up nearly one-third of esports viewers

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A new study from Esports Ad Bureau and research firm Magid suggests that esports may not be as much of a boy’s club as it initially seemed.

Conducted in March 2017, the study—featuring 1,000 consumers age 16 to 45—found that women make up one-third of the esports audience. Seventy-eight percent of the women who follow esports are new viewers, the study found, having just started following in the past year. Because of that, women could account for half of all growth in esports viewership over the next year.

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