Magid’s 2019 Mobile Lifestyle Study finds parents and kids might find common ground over smartphone usage
NEW YORK, August 23, 2019 – Magid today released selected highlights from its annual Mobile Lifestyle Study conducted in April 2019.
While 49% of parents are already concerned about the time their kids spend on a smartphone, 51% of 8- to 12-year-olds think they are addicted to their phones—potentially offering a chance for parents to help model and shape their children’s engagement with the technology. Yet a significant challenge may lie in that nearly a third of 8- to 12-year-olds say they’d rather be in a room alone with their mobile device than in a room with their friends and no mobile device.
Ultimately, as parents look to curb smartphone addition, a return to the walled garden of television may be gaining preference as a majority believe children are better off in front of a TV rather than a smartphone.
Selected study highlights are available at https://courageous.magid.com/2019-mobile-lifestyle-study.
About the 2019 Magid Mobile Lifestyle Study
Nationally representative online survey of N=3,042 Smartphone Users
- Ages 8-74
- Sample demographics matched to the US Census
- Required to use a smartphone
- Study focus: media attitudes and behaviors of consumers as they relate to mobile devices
- Data collected April 18 – 26, 2019
- Average survey length 23 minutes
- 1 in 3 (including half of respondents ages 8-24) surveyed via smartphone
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.