We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Crack the code to audience engagement with eDNA
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Crack the code to audience engagement with eDNA
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Crack the code to audience engagement with eDNA
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Crack the code to audience engagement with eDNA
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
The rise of artificial intelligence has introduced new tools, but many general-purpose large language models (LLMs) fall short. They can be powerful but often lack the specialized focus and, more critically, the guaranteed safety that a modern newsroom requires.
This is where Collaborator Publisher comes in. It’s not just another AI tool; it’s a platform purpose-built for the unique and demanding environment of professional content organizations. It’s designed to be an extension of your team, providing two critical elements that general LLMs simply can’t—Focus and Safety.
General AI assistants are like a Swiss Army knife: they can do many things, but they’re not specialized for any single task. Collaborator Publisher is a precision tool. It was created and customized for the specific needs of the content creator.
When you have to create a lot of content, you need tools that can accelerate your tasks while also saving you time. Whether that is summarizing massive amounts of information, getting ideas for breaking a story into multiple elements, creating multiple versions optimized for different platforms and audience, or getting feedback to ensure your content is up to your company’s standards, Collaborator provides exactly that. It doesn’t just regurgitate facts in a generic style and tone. It delivers the right tools for your specific use case, and outputs that are aligned with your brand and your goals.
Collaborator’s design is informed by real-world content expertise. It is built and refined by people who have spent their careers creating content just like you. They’ve been in the chair, know the workflows, and have aligned the tool with that in mind.
Accuracy is the foundation of every credible content organization. For news gatherers, it is the single most important element. The problem with general LLMs is their potential for “hallucination,” or generating false information. It’s a well-documented risk, with some models being wrong as much as 50% of the time. In a news environment, that’s not just a mistake; it’s a crisis waiting to happen.
Collaborator Publisher was built to eliminate this risk. It features a proprietary tool called AccuracyCheck (AC), a sophisticated layer of governance and verification that has effectively eliminated hallucinations in its content outputs. Think of it as a second set of eyes on every piece of content created. While AI is powerful, it’s not perfect. AccuracyCheck acts as your professional guardrail, giving you the confidence that the information generated is reliable and factual. This allows you to leverage the speed of AI without compromising your reputation or your commitment to the truth.
With Collaborator, your organization is in control, not AI. This commitment to safety isn’t just a front-end feature. The platform includes robust back-end tools for governance & guardrails, allowing your organization to log, track, and analyze every interaction. This provides an unprecedented level of transparency and oversight, giving you the ability to ensure that the AI is being used responsibly and effectively across your entire team.
In the end, the choice of an AI platform for your content organization boils down to more than just features. It’s about trust. Trust in the information you’re publishing, trust in the tools your team is using, and trust in the process that upholds your brand’s integrity. Collaborator Publisher delivers on this promise. By providing a platform that is intensely focused on the needs of news gathering and relentlessly committed to accuracy and safety, it empowers your team to work with greater precision, unlock more creative power, and uphold the highest standards of professionalism. Don’t just add an assistant to your team—integrate a true collaborator.