It’s Super Mario’s World, we’re just living in it » Why Gaming IP is boosting the box office

Why Gaming IP is boosting the box office

The Super Mario Bros. Movie was a major hit at the box office – breaking the record of highest-grossing debut for a video game adaptation and going on to gross >$1 billion globally in less than a month. Mike Salmon and Daniel Pancotto dissect what elements went into making the blockbuster, using Magid’s EmotionalDNA platform to identify and measure how and why it resonated emotionally with consumers. The duo examines how gaming IP translated to the big screen in the past with films like Resident Evil and Tomb Raider, and how current successes like Super Mario and Sonic the Hedgehog 2 demonstrate the way it should be done.