WJAR Providence launches one Tuesday, September 6, with the hour-long newscast replacing Ellen DeGeneres. NBC 10 News at 4 will be anchored by Tamara Sacharczyk. News director Scott Isaacs noted the increased working-from-home rate as a factor in the show’s launch. “The 4 p.m. newscast will bring [viewers] the latest breaking news, weather and traffic, plus we’ll help viewers save money, live healthier and know what’s going on in our community,” he added in a statement.
WJAR is the one Sinclair Broadcast Group station to insert news in place of Ellen DeGeneres, though the group does feature 4 p.m. newscasts in several markets, including Baltimore, Seattle and Salt Lake City.
Of course, not every station that has aired Ellen DeGeneres is going with news in that slot. Syndicated The Jennifer Hudson Show debuts September 12, with Fox Television Stations and Hearst Television among the groups to air the Warner Bros. show.
How Much Is Too Much?
Stations are introducing a wide array of new newscasts beyond time slots held down by Ellen. On September 12, KCNC Denver adds 10 hours of news a week, with new weekday programs from 9 a.m.-10 a.m. and 4 p.m.-5 p.m. “Our goal is to develop new relationships in our communities, allowing us to source more original content at the neighborhood level,” KCNC VP and general manager Tim Wieland said.
Starting September 12, CBS-owned stations in New York, Chicago, Philadelphia, Dallas, San Francisco, Boston, Denver and Miami launch 9 a.m. newscasts. Also part of CBS News and Stations, KCAL Los Angeles launches a morning news block that runs 4 a.m.-11 a.m. on weekdays in the fall. KCAL has never had a weekday morning news.
Gray TV’s WHNS Greenville, South Carolina, extends its 6 p.m. news to an hour September 12.
The NBC group, for its part, starts NBC News Daily on September 12, with Days of Our Lives moving to Peacock.
As stations double down on their unique offerings in an era defined by on-demand content on the streaming giants, it makes sense that many are slotting local news in place of a syndicated staple. Bill Hague, Magid executive VP, said it’s on the stations to make sure each new newscast is unique. “The question is, how much local news is too much?” he asked. “Are you able to provide unique content in each news time period?”
Startup newscasts require an investment in personnel and gear. Local news “makes a lot of sense but it’s not easy,” Hague added. “You have to invest in newsrooms and you have to invest in content creation.”
According to Owen, KNTV never did consider another syndicated show in place of Ellen. “This is an opportunity to provide a one-two punch in terms of national and local news,” she said. “More people are working from home and there is a new audience available at that time.”