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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending March 17.
The high-flying armada of syndicated shows ran into some turbulence in the session ending March 17, which was the first week of daylight saving time. Traditionally the added hour of daylight sinks PUT levels and this year was no exception. Making things worse were widespread preemptions for news coverage of President Trump’s veto of the attempt to reverse his national emergency declaration for a border wall.
Game shows were hard hit. Leader Jeopardy (6.3 live plus same day national Nielsen rating, down 9% from the week before), whose host Alex Trebek announced that he had been diagnosed with stage 4 cancer on March 6, held on to first place in the genre. Wheel of Fortune (6.2, down 6%) also declined, while Family Feud (5.9, down 9%) remained third.
Judge Judy (6.9, down 8%) continued to throttle all shows in the household ratings for the 36th straight week. Additionally the strip rose 6% from last year even though the program was in repeats for part of the frame. “Judy” was also nominated for a Daytime Emmy in the ‘Outstanding Courtroom Program’ category.
Among talk shows Dr. Phil (2.8, down 10%) was mostly in reruns but still topped the chat-pack for the 132nd week in a row.
The only other talker above a two rating was Live with Kelly and Ryan (2.3, down 4%), which snared second place honors for a third consecutive week.
Rounding out the top six in talk were Ellen DeGeneres (1.9, up 6%), Maury (1.4, unchanged), Wendy Williams (1.4, down 7% in the host’s second week back after a two-month absence) and Steve (1.2, down 8%), which was in repeats for part of the week. Of note Steve Harvey was just nominated for the “Outstanding Informative Talk Show Host” Emmy Award.
Turning to true crime Dateline (1.4, up 8%) was the runaway leader of the group for the 27th straight week.
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