Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, September 23, 2010

Brent Magid, president and chief executive officer of Frank N. Magid Associates, Inc., has been elected to the board of directors of Lee Enterprises, Incorporated.

Frank N. Magid Associates is a nationally prominent research-based strategic consulting firm with offices in Minneapolis, Los Angeles, New York, Dallas, San Francisco, and Marion, Iowa.

Thursday, September 23, 2010

Casual game publisher PlayFirst and market research firm Frank N. Magid Associates, Inc. weigh in on the casual games market spread across social network, mobile, and PC platforms. Not surprisingly, gender plays a role.

Some factoids from the study include:

Tuesday, September 21, 2010

PlayFirst Inc., a leading publisher of engaging interactive entertainment, and Frank N. Magid Associates, Inc., a leading market research and consulting firm, today released the results of the first comprehensive study of digital game play behavior across the three major platforms for casual gamers: social networks, mobile, and computer games. The proprietary national study reveals that two thirds of American adults play some type of digital game, and one out of three regularly play casual games on social networks, smartphones, or computer platforms.

Monday, September 6, 2010

While most stations might hope to launch a lone program for the new season, WLEX Lexington is kicking off a pair of newscasts in less traditional time slots. The Cordillera– owned station debuted a 7 p.m. newscast last month and introduces a 4 p.m. news Sept. 7. Hiring a handful of reporters and producers to staff the shows, President/General Manager Pat Dalbey says both rookies represent the sole newscast in their time slot.