Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Monday, September 6, 2010

With the 2010-2011 TV season set to become the first in history for which more than half of U.S. homes are equipped with high-definition TV sets, HD production has become more norm than novelty. But while most high profile programming is now shot in hi-def, much work still remains to be done before HD TV becomes synonymous with television viewing.

Tuesday, August 31, 2010

Last season, the big battle in television was fought over late night. This season, the battleground is shaping up to be the early morning. Very early.

The television business, it seems, is learning what the predawn buyers at the fish market already know: starting the day earlier can be a competitive advantage.

Thursday, August 26, 2010

Preparing to take on the increasingly Web video world, Cisco announced plans to buy online video content manager ExtendMedia. Terms of the deal were not disclosed, but Boston-based ExtendMedia had previously raised about $33 million in capital.

Based in Newton, Mass., with the majority of its employees based in Toronto, Canada, ExtendMedia will allow Cisco to help service providers deliver multiscreen offerings as the market transitions to IP video. ...

Monday, August 23, 2010

At first Hollywood raced to make original Web programming. NBC Universal trumpeted a site called DotComedy; the Walt Disney Company created a digital studio called Stage 9; and Time Warner backed SuperDeluxe, another comedy site.