Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, July 29, 2010

Corporate America's use of video will only grow, which makes it more important to allow end users to find exactly what they need.

For some enterprises, online video has become a vital tool for training, security, sales, marketing and other functions. And along with that growth in the use of video comes increased demand for users to be able to find exactly what they need.

Tuesday, June 22, 2010

Say bye-bye to unlimited data plans for your smartphone, according to industry analysts.

Wednesday, June 16, 2010

Coming to stores this week: a new, souped-up Xbox 360 system to match that hands-free Kinect controller adapter due Nov. 4.

Attendees at the Electronic Entertainment Expo here expected Microsoft (MSFT) to show off its new Kinect device (no price yet), which enables players to play video games using their bodies and voices in lieu of standard video game controllers.

Thursday, May 27, 2010

Spending on virtual goods in games, virtual worlds and on social sites such as Facebook continues to show real increases.

About 13% of Americans bought virtual goods in the last 12 months, with average spending of $99, up from $87 last year (a 14% increase), finds a new survey from research and consulting firm Frank N. Magid Associates and virtual goods monetization firm PlaySpan. The nationally representative online survey of 2,412 was conducted May 7-14, 2010. (1,955 were aged 18-64; 457 were 8-17).