Transforming a mattress brand’s identity

In an increasingly competitive retail environment, a prominent regional furniture and mattress retailer faced several pressing challenges: the rise of agile competitors, shifts in online shopping behaviors, and changing consumer attitudes toward big-ticket purchases. Recognizing the need for a strategic overhaul, the retailer partnered with Magid to gain a deep understanding of the consumer purchase process and craft effective growth strategies.

Magid’s approach involved a meticulous analysis of how consumers made their purchasing decisions, particularly the interplay between online research and in-store visits. By identifying the critical drivers of brand and product selection, and understanding the synergy between digital engagement and physical store experiences, Magid was able to guide the retailer in developing targeted action plans. These insights proved instrumental in not only revitalizing the retailer’s growth but also in surpassing their previous growth rates for the first time in years, achieving a year-over-year sales increase exceeding 5%.

The retailer’s success story is a testament to the power of consumer-centric strategies in navigating the rapidly evolving market dynamics.