The power of compelling content and strategic positioning in national broadcast news

In a fiercely competitive news landscape, one broadcaster had a clear goal: to secure a top position among national news channels. Achieving this required more than just strong programming; it called for a strategic overhaul of the network’s brand and content approach. Enter Magid.

Leveraging its Human-Centered Design framework, Magid worked closely o redefine the network’s overall brand position. This included crafting granular Unique Selling Propositions (USPs) for prime programming and providing targeted insights for creating a dayside strategy that would resonate more deeply with key consumer desires.

The shift was profound. The content strategy became more focused on delivering hard news rather than opinion-driven segments, aligning with what viewers were craving. The results speak for themselves: this broadcaster is now the second most-watched cable news network in the country.