Magid’s Molly Ludwig to speak at upcoming LA UX Research Group event

NEW YORK, June 10, 2019 – Magid’s Molly Ludwig has been invited to speak at an upcoming event for the LA UX Research Group.

A diverse panel of experts working in the entertainment, gaming, healthcare and tech industries will talk about their path into a research career and the kinds of work they do every day. Ludwig will share her experiences as a qualitative researcher, a career that began directly out of college with Magid. In addition to speaking about her experience and the types of research she leads, she’ll share insights from a fresh-out-of-field proprietary Magid study exploring voice devices with current owners and potential users, acknowledging voice technology is a unique UX and the impact it will have on many different industries.

What research is happening in LA?!
Wednesday, June 19, 2019
7:00 PM ‐ 8:30 PM
WeWork on Melrose – PDC GREEN Building
8687 Melrose Avenue, Pacific Design Center – Green Building, Los Angeles, CA

Panelists:
Molly Wiemann Ludwig, Sr. VP at Magid
Tianyu Lange, Lead UX Researcher at Kaiser Permanente
Matt Streit, Sr. Manager of UX Research at Scopely games
Charlotte Cramer, Innovation Strategist, Children’s Hospital Los Angeles Innovation Studio

Visit the LA UX Research Group event page for information and to register.

Molly Ludwig, Senior Vice President
Throughout her career, Ludwig has honed her qualitative research techniques and consultative capabilities to become a valued partner to her clients. With a focus on the entertainment industry, she has developed relevant expertise in the areas of marketing and brand management, program development and execution, advertising effectiveness, user experience development, and new media adoption and consumption. She’s also conducted extensive CPG and shopper research in grocery, beverage, and apparel categories. Her breadth and depth of experience with a wide variety of audiences provides her clients with an invaluable perspective on consumerism that is applicable to any industry. She holds a bachelor’s degree from Tulane University and currently serves on the Tulane Dean’s Council Advisory Board.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.