Magid Monthly

News from the premier consumer intelligence & business solutions company.

Magid Monthly November 2025 edition

This issue focuses on Content Creation in the AI Era:

• The Human Touch: AI speeds content, but human creativity and control remain essential.
• Mastering Brand Voice: Define and amplify one consistent voice across all channels to build trust.
• Podcaster Workflow: Collaborator simplifies research, editing, and post-show promotion for podcasters.
• Skilled vs. Smart AI: In a market full of pocket knives, Collaborator is a scalpel, built specifically for precision solutions in your category.

Our Domain Expertise In The Spotlight:

• Client Kudos: Paul Folger (KSTP) uses Collaborator Publisher daily for social media and newscast teases.
• TV Insights: Jill Rosengard Hill on why predictive strategy is unstoppable in entertainment marketing.
• World-Class Briefs: Actionable marketing briefs created with Magid’s Collaborator Strategy
• Award-Winning Consultants: Congrats to Triston Sanders, recipient of a Cynopsis Top Woman in Media award.
• Games Leadership: Mike Salmon and Jessica Galletto were just at GamesBeat Next in San Francisco
• David Kessler’s five key takeaways from Advertising Week.

Collaborator Publisher: AI That Works the Way Creators Think

AI can’t replace creativity. It can refine it and optimize it, though. Collaborator Publisher helps your team move from raw ideas to finished, on-brand content in minutes. Turn one podcast into a full campaign. Align tone across every channel. And let our platform’s stylers, research tools, and outputs bring precision and speed to your workflow.

The result? Happier creators. Better business results. 

These are the questions we are solving for:

• Idea-to-Content Velocity: How can our team move from raw ideas to finished, on-brand content in minutes instead of days?
• Tone Alignment: How can we ensure a perfectly consistent brand tone across every content channel and piece of copy?
• Workflow Efficiency: How can we bring greater precision and speed to our content creation workflow using AI tools?
• Campaign Scaling: How can we efficiently take one pocket of copy and scale it out into a complete, full-scale marketing campaign?
• Creator Control: How can we leverage AI for content speed and scale while keeping human creators in complete control of the final output?
• Brand Consistency: How can we avoid confusing audiences and losing trust due to managing multiple, inconsistent brand voices?
• Voice Amplification: How can we help our teams define, refine, and amplify a single, cohesive brand voice across every single channel?

Why Content Creation in the AI Era Still Needs a Human Touch

AI can write, edit, and scale content faster than ever. But the magic still starts with people. Here’s how Collaborator keeps creators in control while delivering AI-powered speed, structure, and support.

Read Why the Human Touch Still Matters »

From Chaos to Cohesion: How To Master Brand Voice with AI

Brands with multiple voices risk confusing audiences and losing trust. Discover how Collaborator helps teams define, refine, and amplify a single, consistent voice across every channel.

Learn How to Master Your Brand Voice »

How Podcasters Are Using Collaborator Publisher to Create Smarter, Faster, and Better Content

Podcasters wear too many hats. Researcher, interviewer, editor, marketer. Collaborator simplifies every stage of the process, from research prep to post-show promotion and what’s next on the mic.

See How Podcasters Are Working Smarter »

How Brands Can Avoid “Surprises” and “Voice Drift” in the AI Era

When used correctly, AI isn’t replacing human creativity. It’s making it more enjoyable. Because the right AI tool does all the grunt work for you. See how publishing teams, content creators, editors, and more are using Collaborator Publisher to bring back the joy (and efficiency) in content creation.

Keep Your Brand Voice Consistent »

Client Spotlight » Paul Folger, KSTP

“I use Collaborator daily. It’s a big help in daily social media posts and teasing newscasts on the ‘Story’ sections of Instagram and Facebook and Shorts on Youtube.” —Paul Folger, KSTP See What Collaborator Publisher Can Do »

See what our other users of Collaborator are saying:

“The broadcast outputs are game changing and LIFE CHANGING.” – Regional Director

“Collaborator-assisted articles generated a +22% lift in page views” – Exec at Major Local Broadcast Group

“A solid producer would take about 5 minutes to write a VO piece. This brings it down to 15 seconds.” –Regional News Director

“I can attribute my YouTube posts increasing to my saving time with Collaborator. Our videos have quadrupled this year.” – Content Manager

“We have seen a 69% increase in content volume daily.” – Reporter Team

“In Entertainment Marketing, Reactive Is Obsolete. Predictive Is Unstoppable.”

Say hi to Jill »

Magid’s ace EVP, Jill Rosengard Hill, talked about what it takes to win attention with emotion at CTAM THINK, a premier executive education event in Media, Entertainment, and Tech. 

Download the guide »

Collaborator creates world-class marketing briefs.

Unmatched Intelligence » Ingests and analyzes your consumer data, powered by EmotionalDNA®

Cutting-Edge AI » Uses advanced reasoning models built for strategy, not shortcuts

Best-in-Class Frameworks » Rooted in proven marketing practices, customized for your brand

Superior Output » Actionable, insight-rich briefs you can activate immediately

Let’s Talk Collaborator »

Congrats, Triston Sanders

We are so proud of Triston Sanders, recipient of a Cynopsis Top Women in Media award. So very deserving, so very dedicated. Reach out to Triston »  

She’s a consulting genius, ready to find solutions for you and your company. And we’re not the only ones who think so. “Magid and Six Flags have been partners for many years…and we hope for many years to come,” says Jennifer McGrath, Six Flags New England Communications Manager. “Magid is our back pocket resource when it comes to all things marketing, communications, and telling what the Six Flags brand is all about.” 

See What Our Executive Coaching Can Do For You »

Magid’s Mike Salmon and Jessica Galletto at GamesBeat Next 2025

From reshaping game discovery to retooling development pipelines, the future is being built now. And the people driving it? They were in the room, at the GamesBeat Next 2025 conference. Including our very own Mike Salmon and Jessica Galletto. 

Our Games team contains expert Consultants who can guide you on Quantative analysis and Qualitative research insights, Playtesting of games for optimal engagement, International market sizing for expansion, and much more. 

Reach out to Mike Salmon or Jessica Galletto »

What Actually Drives Consumer Behavior vs. What Just Makes Noise?

David Kessler, Director at Magid, hit Advertising Week NYC. Here were his five key takeaways:

1) Quick Shifts. The demands and requirements of the consumer are shifting quicker than ever before. What we need to understand is the group of needs, not just the most important, as shifts can be cyclical.

2) Prove it. Earning the customer (their trust AND their business) has become especially difficult. Cutting through the noise means knowing the best forms of communication with hyper personalization.

3) Fast = Flawed? The speed of execution without diluting quality has become blurred.

4) Clutter Cutting. Boldness, where applicable, is increasing in necessity with the amount of content currently consumed.

5) Efficiency Infinity. There is a glaring need to do all the above with less.

Reach out to David for More »

At Magid, our Purpose is all about Shaping the Human Experience

We are constantly innovating to solve our clients’ toughest challenges, and harnessing new technology to deliver cutting-edge solutions, while always staying true to the scientific principles and domain expertise that make our work so powerful.

What does Magid do best?

This unique combination of talents allows us to deliver the best strategic and tactical guidance and the workflow solutions to optimize our clients’ content and customer experience. This is what we do to Shape the Human Experience.

LET’S TALK

Magid Monthly November 2025

Ask Us

Magid is always here to help. Contact LetsTalk@Magid.com and we’ll get back to you soon.

Our foundation is consumer intelligence. We gather and leverage human data and insight, to understand what makes people tick and why people do what they do, with the power to predict and prescribe powerful business solutions. 

Our activation services – from strategy consulting to tech-enabled workflow activation products – leverage this intelligence and our domain expertise in Media, Entertainment and Games; Retail; Travel & Hospitality; Consumer Products & Services to solve client problems and make businesses more effective and efficient.