Magid’s Jaime Spencer to present remote work research at NAB small market group roundtable

Study examines the effectiveness of remote working during the pandemic in newsroom operations across the country

NEW YORK, November 11, 2020 – Magid’s Jaime Spencer, Head of Local Media and Executive Vice President, will present recent research on remote work at the NAB Small Market Group Roundtable, a virtual event bringing together executives from local broadcast ownership groups and independently owned stations.

Remote working during the COVID-19 crisis:
What’s working, what’s not, and what’s next for local orgs
Thursday, November 12, 2020 | 3:05-3:30 p.m. EST

To assess the effectiveness of remote working during the pandemic – and inform what organizations can do to improve overall workflow, brand positioning, and content strategy – Magid conducted a detailed analysis of newsroom operations across the country. This analysis included remote observation, in-depth interviews with station staff and leadership, and a nationwide study of more than 2,000 local station employees across all levels and departments.

Spencer will highlight top findings from the study, including key sales and revenue insights, as well as identify crucial considerations for the industry.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.