Beyond the Hype: Why the Future of Enterprise Growth is Human-Centric AI

Last month, software investor Thoma Bravo brought together leaders from across their portfolio and the broader industry to examine how AI is reshaping enterprise software. Read their summary here.

All we can say at Magid is “Bravo, Bravo.” Here are our firm’s responses to the themes the Thoma Bravo team have advanced. 

The investment community recently signaled a major shift in the AI narrative: the “hype cycle” is maturing into a “transformation cycle.” Thoma Bravo highlighted five key themes reshaping enterprise software—and at Magid, we couldn’t agree more. Magid is not just a service provider, but the living embodiment of the “SaaS + AI + Strategy” hybrid that investors are currently betting on.

These themes confirm our POV; they are the exact principles driving our current work in Media, Games, and Consumer Brands. Here is how Magid is turning these high-level investment trends into tangible business growth for our clients.

1. From “Breaking Things” to Purposeful Innovation

The investment world notes that enterprise absorption of AI is “slow by design” because stability matters. At Magid, we bridge this gap. We leverage our Human Intelligence—decades of domain expertise combined with decades of proprietary consumer data on the emotional drivers of brand love—for Experience Solutions that allow brands to integrate AI without breaking the consumer trust they’ve spent years building.

2. Transformation Over Automation

The real “unlock” isn’t just cutting costs; it’s expanding human capability. This is the core of Magid’s philosophy. We don’t use AI to simply automate tasks; we use our agentic AI-driven workflow tools to rethink how marketing strategy is built. By augmenting our consultants with proprietary AI, we’re moving from “faster” to “better,” creating deeper emotional connections that drive brand love.

3. Data and Expertise and Technology Fill Magid’s Moat

As foundational models become commodities, the winners will be those with “enterprise-ready data and deep integration.”

• The Magid Advantage: Our moat is Trust too – borne of our proprietary data on the emotional drivers of brand love and our team’s domain expertise in key industries such as Media and Games and Consumer Brands.
• The Integration: We don’t just provide insights; we bake them into compliant, Agentic Workflows that ensure information content generation is grounded in proven consumer psychology.

4. The Power of “SaaS AND AI”

The investment community believes the best SaaS incumbents will use AI as a tailwind, not a threat. Magid is leading this charge by embedding AI directly into our consultancy model. We aren’t just a firm that talks about AI; we are a solution company that provides the software and the strategy together, creating a tighter, more responsive relationship with our clients.

5. Experience as the Ultimate Guide

The investment firm noted that “experience matters in moments like this.” In a sea of AI-native startups, Magid stands out because we have guided some of the nation’s biggest brands through every major tech transition. We know that while the tools change, the human drivers of business growth remain the same.

THE BOTTOM LINE: Business is entering a new era where “Shaping The Human Experience” is more than just a mission statement—they are the requirements for success in today’s AI-driven economy. Magid has successfully developed agentic AI tools and, more importantly, has the human intelligence powering those tools, for specific productivity solutions for clients across the customer experience and content fields.