Consumers are spending less and shopping smarter this holiday season

Consumer Spending Update

The 45 Divide

As the new year approaches, explore how consumer spending trends are shaping up differently across age groups, with notable divides in priorities between essentials and discretionary items.

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2024’s Early Bird Shopping Trend

Sales matter this year

Earlier this fall, many shoppers started holiday shopping early, a trend that intensified with record-breaking Black Friday and Cyber Monday sales.

• There’s still time to attract budget-conscious shoppers with sales and flexible financial options.
• Brands linked to major sales events have benefited from enhanced overall perception, showing that strategic sales offerings continue to pay dividends long after the sale ends!

SEE MORE TRENDS 

Where are you spending LESS?

We’re not out of the inflation woods yet!

The story we’ve seen all year of reluctant consumer optimism persists, with many (especially lower-income earners) pulling back on non-essential spending in the near-term but still maintaining a positive financial outlook on the year ahead.

Explore how spending habits have shifted over just one month across various income brackets below.

Stories We Found Interesting:

• Dollar Stores Are Flashing a Warning Sign About Lower-Income Consumers – Wall Street Journal
• Fed to Cut Once More Before Slowing Pace in 2025, Economists Say – Bloomberg
• Fewer Remote Workers See Raises – LinkedIn
• Costco Beats on Earnings as E-Commerce Sales Jump – USA Today

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