Consumers are spending less and shopping smarter this holiday season
Consumer Spending Update The 45 Divide As the new year approaches, explore how consumer spending trends are shaping up differently across age groups, with notable divides in priorities…
The Magid Monthly – December
We shape business strategies with prescriptive consumer intelligence and provide the activation tools you need for immediate results. As a valued associate, you are receiving our monthly take on what…
Have a Coke and a… Simile?
For their recent Holiday campaign, Coca-Cola brought together three AI studios (Secret Level, Silverside AI and Wild Card) to work on three commercial versions, reportedly using the models Leonardo, Luma and…
Embrace the New Consumer: Gain Insights from the Magid Consumer Zeitgeist Report
As we approach 2025, consumers are evolving, and businesses must adapt to these changes to succeed. The Magid Consumer Zeitgeist Report offers essential insights into this transformation, revealing a…
Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…
EV = Emotional Value
What’s become hotter than Electric Vehicles? Emotional Value: the most important EV! Increasingly, brand separation both in terms of brand power and financial performance, is being driven by the…
Gen Z: The Power of Brand Authenticity
The Digital Divide has officially been bridged – there is no blurred line between the Digital and Physical world, experiences, and relationships. Gen Z experiences these worlds equally, with equal…
Nike’s valuable lesson for media brands about empowering community
When brands embrace community values, customers feel more emotionally connected and appreciated, which boosts their trust, loyalty, and investment in the brand. We’ve heard this time and time again from…