OTT Executive Podcast » Mike Bloxham on streaming subscriber churn
Mike Bloxham joins OTT Executive Podcast host Brian Mahony to discuss Subscriber Science – the latest Magid research on streaming subscribers and the realities of streaming subscriber churn across the…
To raise prices or not? Consumer goods makers weigh bets on buyer strength
Prices of everyday basics like Bounty paper towels and Cadbury chocolate may rise again this year while those of others like Clorox Co (CLX.N) wipes and Diet Pepsi are likely to stay steady, as…
Do ratings still matter to TV stations in the age of streaming?
The following is an excerpt from a Star Tribune article. Subscribe to read the full article. Businesses change just like people do — in little ways that are barely noticeable when you see or interact with…
Winning the beauty pageant: Drug stores want more timely, trendy beauty offerings
Drug chains face unique challenges when it comes to reimagining a category: They often have smaller stores, cannot carry upscale brands and focus heavily on pharmacy. In 1955, Walgreens distributed a…
How Broadcasters Are Using Data To Court, Not Alienate, Customers
Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers on TVNewsCheck’s panel “How Data Will Redefine the…
As ‘Ellen DeGeneres’ Departs Stations, Local News Moves In
Many stations opt for local content instead of syndicated programming, but doing local news isn’t easy The final new episode of The Ellen DeGeneres Show aired in May, and many stations that air the…
While streamers cut costs, Amazon makes a massive bet with ‘Lord of the Rings’
New York (CNN Business)— After much anticipation, “The Lord of the Rings: The Rings of Power” finally debuts on Amazon Prime Video on Friday. It represents one of the biggest bets in streaming history….
The TV bundle is back
Facing saturation in the U.S., most major streamers are launching cheaper ad-supported streaming tiers, and are beginning to bundle their offerings — often the cheaper plans — with other subscriptions to…
Netflix is in rough shape. This week will determine its future
New York (CNN Business)- Netflix, once a darling of Wall Street, is suddenly on the ropes. The streaming giant will report its second-quarter earnings on Tuesday, and it’s shaping up to be one of the…
Netflix’s ‘Stranger Things’ Marketing Goes Up to Eleven
Fans have waited a long time for season four. Have they waited too long? Season four of Stranger Things arrived on Netflix May 27, almost three years after season three premiered. For a series built on kids…