BCE cuts raise questions about future CTV news strategy, highlight tech pressures
TORONTO – The strain facing traditional TV news organizations is well-established but a swath of layoffs that cut several of CTV’s best-known news personalities was a surprise to many, including national…
VIP+ Webinar: Why some churn is actually good for streamers
Among the many thorny questions facing the streaming sector at this thorniest of moments: How to deal with rising subscriber churn at a moment when Wall Street is pressing for profitability from…
Business Insider » Disney CEO Bob Iger is taking no prisoners
The following is an excerpt from a Business Insider article. Subscribe to read the full article. Since parachuting back into the CEO chair at Disney in November, CEO Bob Iger has taken to appearing in a soft…
Radio Milwaukee to partner with Magid to field five county listening tour
From Radio Milwaukee: Listening is what makes Radio Milwaukee what we are today. Yes, you listening to us. But also us listening to you, like earlier this year with our annual survey. Today, we’re…
OTT Executive Podcast » Mike Bloxham on streaming subscriber churn
Mike Bloxham joins OTT Executive Podcast host Brian Mahony to discuss Subscriber Science – the latest Magid research on streaming subscribers and the realities of streaming subscriber churn across the…
To raise prices or not? Consumer goods makers weigh bets on buyer strength
Prices of everyday basics like Bounty paper towels and Cadbury chocolate may rise again this year while those of others like Clorox Co (CLX.N) wipes and Diet Pepsi are likely to stay steady, as…
Do ratings still matter to TV stations in the age of streaming?
The following is an excerpt from a Star Tribune article. Subscribe to read the full article. Businesses change just like people do — in little ways that are barely noticeable when you see or interact with…
Winning the beauty pageant: Drug stores want more timely, trendy beauty offerings
Drug chains face unique challenges when it comes to reimagining a category: They often have smaller stores, cannot carry upscale brands and focus heavily on pharmacy. In 1955, Walgreens distributed a…
How Broadcasters Are Using Data To Court, Not Alienate, Customers
Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers on TVNewsCheck’s panel “How Data Will Redefine the…
As ‘Ellen DeGeneres’ Departs Stations, Local News Moves In
Many stations opt for local content instead of syndicated programming, but doing local news isn’t easy The final new episode of The Ellen DeGeneres Show aired in May, and many stations that air the…