MINNEAPOLIS, September 28, 2022 – Magid’s Bill Hague will be moderating a panel on “Broadcast TV: An Era of Innovation?” at The TV of Tomorrow Show (TVOT) in San Francisco, held October 12-13.
The return to an-in person event for TVOT SF 2022 will bring together more than 150 prominent speakers and panelists who are driving innovation in areas like advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.
Broadcast TV: An Era of Innovation?
Thursday, October 13 – 1:55-2:45 p.m. PST (Ballroom)
With the rollout of the new broadcast-TV standard, ATSC 3.0 (otherwise known by the consumer-facing brand, NEXTGEN TV) continuing apace across the US, hopes are high for an era of innovation in over-the-air TV. This session—which brings together representatives of the organization behind the new standard and of companies that have been at the forefront of leveraging that standard’s capabilities—will explore how ATSC 3.0 and other new technological developments are enabling the launch of new broadcast-TV services, user experiences and business models. In addition to discussing the lessons they have learned to date from launching such services, the panelists will attempt to visualize the role that broadcast TV will likely play in the television ecosystem in the coming years should these innovations prove successful. Panelists include:
- Bill Hague, EVP, Magid (Moderator)
- Imran Maskatia, VP of Product Development, Evoca
- Madeleine Noland, President, ATSC
- Mark Corl, SVP of Emergent Technology Development, Triveni Digital
- Scott Ehrlich, Chief Innovation Officer, Sinclair Broadcast
- Will Offeman, Chief Product Officer, WideOrbit