Bill Hague to moderate panel at the ATSC NextGen Broadcast Conference

MINNEAPOLIS, June 2, 2022 – Magid announced today that Bill Hague, Executive Vice President, will be a moderator for a panel session at the ATSC NextGen Broadcast Conference.

The conference, taking place June 7-9 in Detroit, will bring approximately 200 industry stakeholders together to hear the latest ATSC developments, share insights, see product demos, and network with peers.

NEXTGEN TV Content – Meeting Consumer Expectations
Wednesday, June 8, 2022 | 11:20 a.m. – 12:05 p.m.

As U.S. consumers become more aware of NEXTGEN TV, pressure increases to deliver on its promise. A presentation on the latest consumer research conducted by Magid will set the stage for a discussion about business drivers, technology factors, and story-telling opportunities behind delivering high-quality content to early adopters of NEXTGEN TV services.

• Bill Hague, Executive Vice President, Magid (Moderator)
• Ellis Reid, Senior Brand Manager, Broadcast & Sports, Dolby
• Sean Plater, General Manager, WHUT-TV, Howard University
• Oliver Botti, SVP – Sales Executive Director Global Media, Fincons Group
• Imran Maskatia, VP of Product Development, Evoca TV

For more information on the event, please visit the ATSC website.

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About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.