Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
However, without industry-specific safeguards, AI runs a high risk of delivering misinformation. To a news brand, even a minor inaccuracy in reporting is catastrophic.
AccuracyCheck is the first AI hallucination detector built specifically for newsrooms.
This new feature is now fully integrated into Magid’s Collaborator tool, adding an extra layer of quality assurance for journalists.
What’s an AI hallucination? It’s when AI generates content that sounds plausible but is factually incorrect. For journalists, this risk is dangerous.
A BBC study analyzing ChatGPT, Copilot, Perplexity, and Gemini found that more than half of AI-generated answers to news-related questions had major issues, 19% introduced factual errors, and 13% featured altered or made up quotes.
Contrastingly, Collaborator has a 0.0162% error rate. Now with AccuracyCheck, that rate is reduced to virtually zero.
AccuracyCheck runs automatically whenever a user transforms an input into an output (e.g., turning a broadcast script into a web story). It functions as a safeguard, ensuring that nothing is created that didn’t originate from the journalist’s inputs.
In rare cases when something does (only 0.0162% of Collaborator runs), AccuracyCheck flags it and provides a quick “Fix It” button for seamless corrections. |
AccuracyCheck, Magid’s AI hallucination detector for newsrooms, provides journalists with:
For news organizations, the ideal integration of AI means journalists can leverage its time-saving benefits while maintaining complete confidence in the veracity of content produced. Collaborator delivers this with a 99.98% success rate.
Every piece of content generated in Collaborator is automatically verified to ensure it adheres to the journalist’s ground truth. We invite you to build your AI confidence with Magid-approved AI-assisted publishing, where time-savings meets uncompromising journalistic integrity.
Interested to learn more about Collaborator? Let’s talk.
Existing user? Log in.
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