Use Agentic AI to Create a Marketing Brief in Minutes

Every marketer knows the pain of the “brief that broke the calendar’s back.”

Weeks of meetings. Too many drafts. A little chaos. A lot of opinions.

The reality is that strategic marketing briefs are essential, but building them is often riddled with friction. Limited access to the right data. Manual (and slow) analysis. Disconnected insights from too many sources. And somewhere in the middle of it all, consistency slips.

For most teams, writing the brief takes longer than executing it.

The Problem with Your Traditional Marketing Briefs

Strategic briefs weren’t designed for the speed of today’s marketplace. Teams spend valuable hours trying to:

• Combine multiple research sources that don’t speak the same language.
• Find meaningful consumer insights buried under endless data.
• Align internal stakeholders with inconsistent frameworks.
• Translate all that into something actionable (and fast!).

The result? Bottlenecks, burnouts, and briefs that feel outdated the minute they’re ready.

Meet Collaborator Strategy: The Agentic AI Marketing Strategist

Collaborator Strategy changes all of that. It’s an agentic AI marketing strategist, purpose-built to automate and elevate how organizations create marketing briefs. 

At its core is Magid’s proprietary EmotionalDNA® dataset, a continuously updated model that measures how consumers emotionally experience content and brands across the marketplace. Collaborator Strategy taps into that intelligence to help marketers understand not just what people buy, but why they care.

The Solution: Faster, Smarter, Consistent, Scalable

• Faster: What used to take weeks now takes minutes. Collaborator Strategy cuts the time to create a brief from up to six weeks to as little as four to eight minutes.

• Smarter: Every output is driven by emotional brand intelligence, connecting strategy directly to how audiences feel and behave.

• Consistent: Built to align with your organization’s internal frameworks, ensuring every team speaks the same strategic language.

• Scalable: Because the process is standardized and shareable, every team—from marketing to creative to research—can collaborate seamlessly.

Real Results, Real Speed

Magid recently worked with a major broadcast and streaming company facing this common challenge: inconsistent, slow, and labor-intensive brief creation.

Before Collaborator Strategy, it took four marketing teams two to six weeks to build a single strategic marketing brief. After Collaborator? Four to eight minutes.

And it wasn’t just faster. It was better. The Collaborator team didn’t replicate the old brief; they elevated it. The new, data-driven format was rooted in real consumer emotions and attitudes—helping the brand make decisions faster and more confidently.

The Future of Strategic Planning

Every organization is chasing efficiency, but the smartest ones are chasing clarity.

Collaborator Strategy combines human insight with AI precision to give marketing teams the best of both worlds: speed and substance, consistency and creativity, data and emotion.

Smart brands are realizing that the marketing brief doesn’t have to be a bottleneck.

With Collaborator Strategy, you can go from weeks to minutes, from intuition to intelligence, and from guesswork to guidance.

The future of strategy isn’t just faster. It’s emotionally smarter, too.

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