For Some, Live Streaming Video Is Already a Constant

For Some, Live Streaming Video Is Already a Constant

People are frequently watching live streaming video and many feel up to date and informed when viewing this type of content. A look into Magid’s new study, Media Futures 2017, gives insight on the trends of live streaming.

New research from consulting firm Magid finds that many people are frequently watching live streaming video.

In fact, nearly half (48%) of US internet users surveyed in June 2017 said they do so at least once a week. And roughly a quarter (23%) said they watch live streaming content at least once a day.

But while many people are frequently viewing live content, there’s still room for growth. According to Magid, 28% of respondents have never watched live streaming video.

Read more from eMarketer here.