Regaining Market Leadership by Establishing Brand Indispensability

In the wake of the pandemic, a major packaged salty snack brand faced significant challenges in retaining consumer loyalty. With competition from private labels intensifying, the brand needed to reassess its position in the market, strengthen consumer relationships, and re-establish its indispensability.

Magid was brought in to help the brand reconnect with its core consumer base while attracting low-volume buyers. Our approach utilized both qualitative and quantitative methods, combining multi-day online communities, key driver analysis, and implicit-association-based exercises to uncover the emotional connections and behavioral drivers for both consumer groups.

Through this extensive research, Magid developed an Indispensability Roadmap, which outlined key strategies to build on the brand’s existing strengths and address areas of improvement. By understanding the core emotional and practical drivers of consumer behavior, the brand was able to leverage this data to adjust its marketing and product strategies.

As a result, the brand not only regained market leadership but also experienced double-digit net revenue growth. The roadmap has provided a clear framework for continued success, helping the brand stand out in a competitive market.