Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending January 13.
Ignited by the launch of the annual awards season with the Golden Globes, magazines were syndication’s rating stars for a second straight week as five of the top six shows clocked double digit increases in the session ending January 13.
Access (new season high 1.4 live plus same day national Nielsen rating, up 17% from the week before) tallied the greatest percentage increase of the group, leapfrogging over TMZ (1.3, up 8%).
Entertainment Tonight (3.2, up 14%) took top honors in the magazine category for the second week in a row, edging stable-mate Inside Edition (3.1, up 15%).
Also coming up big were Extra (1.1, up 10%), which surged 20% in the key W25-54 demo, and Daily Mail TV (1.0, up 11%).
Page Six TV was also on the podium with double or triple digit rating spikes in seven of the eight largest US markets, while holding its ground at a 0.6 nationally.
Turning to daytime Dr. Phil (2.9, up 26%) trounced the talk shows for the 123rd consecutive week.
However the only other talkers in the top nine able to move up were Ellen DeGeneres (2.2, up 5%) – which tied Live with Kelly and Ryan (2.2, down 4%) for second place – and Steve Harvey’s Steve (1.2, up 9%), which spiked 20% in the coveted W25-54 age group despite being in repeats for part of the session.
Completing its two-week trial run was Breakthrough with Dr. Steve Perry (0.4/1 weighted metered market two-week average, down 50% from both lead-ins and year-ago time periods).
At the other end of the syndicated ratings spectrum Judge Judy (7.4, up 14%) took no prisoners, eliminating all competition for the 24th week in a row.
Meanwhile Judge Judy Sheindlin’s creation Hot Bench (2.5, up 14%) was the No. 3 show in daytime, behind only “Judy” and “Dr. Phil.”
Also worthy of note Dateline (1.4, up 17%) was syndication’s highest rated true crime series for the 18th straight week.
Subscribe to Magid’s newsletters for updates on Media + Entertainment, Games, and Consumer Brands + Services news.
"*" indicates required fields