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The Magid difference

We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions.

Magid Frameworks

At Magid, we consistently work with clients to solve a variety of challenges ranging in scope and complexity across a variety of industries. The types of challenges we solve require us to leverage and create frameworks that can be used alongside our bespoke offerings.


The Value:Friction™ Index


Every decision a consumer makes is emotional in nature and determined by a subconscious weighing of a multitude of points of perceived value (functional and emotional attributes) points against an equally expansive list of perceived friction points.

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What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.