We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions.
At Magid, we consistently work with clients to solve a variety of challenges ranging in scope and complexity across a variety of industries. The types of challenges we solve require us to leverage and create frameworks that can be used alongside our bespoke offerings.
Every decision a consumer makes is emotional in nature and determined by a subconscious weighing of a multitude of points of perceived value (functional and emotional attributes) points against an equally expansive list of perceived friction points.