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Our experts

Industry-defining service is no accident

We’ve enlisted over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in Minneapolis, Los Angeles, New York, and Iowa, our team brings progressive thinking to every industry—and every engagement.

Meet Our Experts


Getting to the heart of an opportunity, a challenge, or an insight isn’t as simple as it sounds. Our qualitative analysts can drill down or ladder up to help you understand what matters to your consumer and how to apply it. Our methods are often always tailor-made and range from a mix of focus groups, in-depth interviews, ethnographies, ideation groups, shop-alongs, intercepts, usability testing, dyads, triads, and deprivation studies—to name a few.

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.