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Our experts

Industry-defining service is no accident

We’ve enlisted over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in Minneapolis, Los Angeles, New York, and Iowa, our team brings progressive thinking to every industry—and every engagement.

Meet Our Experts


Almost all of us are defined, in some part, by our generation. How we were raised, our environment, our families. Our specialists saw this as a roadmap to targeting groups with shared mindsets. That’s why we’ve been able to see what others have missed—to tell a more accurate generational story using research, government data, and new methodologies. We’ve even been pioneers in our own right, defining the Plurals Generation, consulting with research instead of reactions, and being a trusted source for more than 50 leading organizations on this specific topic.

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.