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Our experts

Industry-defining service is no accident

We’ve enlisted over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in Minneapolis, Los Angeles, New York, and Iowa, our team brings progressive thinking to every industry—and every engagement.

Meet Our Experts


EmotionalDNA™ (eDNA) is a new value measurement system that this team and our clients use to chart audience engagement with products, services, brands, advertising, and content. EmotionalDNA™ scientifically and quantitatively measures consumer emotion in a deeply nuanced manner down to specific attribute levels. Armed with this data, we are able to prescribe precise emotional qualities that can be leveraged or changed to create deeper and more impactful consumer engagement, better brand alignment and greater ROI. Emotion is what drives behavior, and the Magid team is able to measure it.

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.