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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending December 1.
Kelly Ripa and Ryan Seacrest have plenty for which to be thankful.
Their Live with Kelly and Ryan (2.1 live plus same day national Nielsen rating, steady with the week before) remained at its season high and was the number one talk show for the Thanksgiving holiday session ending December 1. That’s the first time usual leader Dr. Phil (2.0, down 13%) did not finish first since the week ending August 7, 2016.
Ellen DeGeneres (2.0, up 18%) was also in the picture, tying “Phil” for second place.
Ratings for the frame were shaken up since many – but not all – shows were able to exclude the very low-rated Thanksgiving holiday and Black Friday from their averages. Notably “Dr. Phil,” which had led the talkers for the previous 168 weeks, was not able to exclude either lightly-viewed day from its average. Still, America’s top doctor only missed the win by a tenth of a point.
Game shows were also hit hard. Jeopardy (5.9, down 6%), Family Feud (new season low 5.3, down 10%) and Wheel of Fortune (new season low 5.2, down 17%) all lost ground.
On the positive side syndication’s most watched and most successful show Judge Judy (6.9, up 10%) had a rousing week, destroying all rivals and ruling the entire ratings chart for the 17th time in the past 18 weeks.
Among the major rookies the already-greenlit for year two Kelly Clarkson Show (1.4, up 8%) was the highest rated new show of the season by open daylight for the 12th week in a row, drawing a crowd of approximately 2.0-million daily viewers.
Tamron Hall (1.0, steady) continued to chalk up very respectable numbers, holding its season high and ranking second among all newcomers.
Mel Robbins (0.4, unchanged), a third new talker, ran far behind the top two.
Meanwhile potential future magazine entry Central Ave (0.8/2 weighted metered market five-week average, down 27% from both lead-ins and November 2018 time periods) completed its test run, which began November 4.
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