Companies spend around $90 billion dollars annually on non-cash incentive programs. Yet, even among the most admired companies, satisfaction with recognition is almost always among the lowest rated items on employee opinion surveys. With so much investment, why is there so little return?
Join nationally recognized employee engagement experts, Dr. Bob Nelson, President of Nelson Motivation, and Dr. Rick Garlick, Vice President and Strategy Consultant for Magid as they discuss the following:
- Poorly designed recognition and incentive programs are, at best, ineffective, and at worst, de-motivating.
- Well-intentioned HR professionals often design recognition and incentive programs that they personally find motivating, without necessarily considering the feelings or preferences of those on the receiving end.
- There is often a slanted focus toward tangible rewards without considering the potential of non-tangible rewards.
- Segmentation research is an effective tool for designing employee reward and recognition systems in the same way that customer segmentation is an effective way of marketing products and services.