As advertisers seek new and compelling ways to engage audiences and connect with consumers, the media industry has developed innovative new solutions to answer the needs of the market. Partnerships are now established between brands and networks that are cross-platform, interactive and even transaction-enabled from the start, adding hugely to the options and benefits available to advertisers and media owners alike.
Recorded during TVOT LIVE! 2021 in April, this keynote fireside chat with Mike Bloxham, EVP of Global Media and Entertainment at Magid, and Josh Feldman, Chief Marketing Officer, Advertising Sales and Partnerships, at NBCUniversal, explored the new opportunities available to marketers to move their business forward through engaging content experiences from commerce-enabled solutions, to new data, insights and technology and more.
Event: TVOT LIVE! 2021 (April 26-30)
Produced by: TVOT TV
Keynote Fireside Chat – How Brands and Media Will Build the Future of Partnership
TVOT event on-demand: https://tvotlive2021.hubilo.