2022 was a transformative year in local media and our team rose to the challenge by offering strategies on recruiting and retaining top talent, advising local news organizations to change up their weathercasts, making recommendations on how broadcasters can strengthen their YouTube presence, and conducting a study on improving trust in local journalism with the RTDNA. Here are our most popular posts of the year in local media.
1. 4 strategies for recruitment and retention in local news
At the top of the list this year: a post from Triston Sanders on a hot topic: recruitment and retention in local news. Triston shares her advice for four strategies to tackle the challenge of recruiting and retaining top talent.
2. Local television weathercasts: it’s time for change
Pat Maday wrote an urgent plea: local TV news must change its daily weathercast, following new research conducted exclusively for the 2022 Magid Weather Institute™ that showed for the first time ever, a source other than a local weathercast is used as frequently for weather information.
3. Magid explores improving trust in local journalism with RTDNA
VIDEO: Bill Hague explored the topic of improving trust in local journalism with two members of the RTDNA board of directors: Ellen Crooke, Senior Vice President of News at TEGNA, and Sean McLaughlin, Vice President of News at E.W. Scripps Company. This conversation followed the groundbreaking research project the RTDNA conducted with Magid on trust in local news sources this year.
4. Former Telemundo Executive Producer Desirée Colomina Joins Magid as Senior Consultant, Local Media
In January, we announced the hiring of Desirée Colomina as Senior Consultant, Local Media. Colomina, an award-winning journalist and executive producer, brings expertise in broadcast media, journalism, and Spanish-language television to her role.
5. Shifts in consumer behavior » how to stay competitive in a recession
VIDEO: With growing concerns about economic headwinds and fears of a recession, Bill Day and Michael Hugo from our Consumer & Commercial Brands practice shared their perspectives on behavioral shifts happening in the consumer marketplace – and what brands can do to stay competitive.
6. Groundbreaking study on trust in journalism offers roadmap to fight ‘fake news’ attacks
7. What legacy local media can learn from nonprofit news
As some traditional local news providers struggle to adapt an “authentically local” framework for their coverage, Bill Hague examined how nonprofit news organizations are breaking the news model and testing out innovative ways of producing and distributing local news.
8. Developing a breakthrough YouTube strategy for broadcast
VIDEO: Social posts, push alerts, digital platforms, streaming platforms – these all have an impact on consumers when they’re deciding where to go for news and information. One platform that is standing out as vitally important for broadcasters to breakthrough on: YouTube. Jaime Spencer and Katie Larson discussed why YouTube is critical to grow awareness and audience, and how broadcasters can strengthen their presence on this highly influential platform.
9. Magid names Cesar Aldama Senior Consultant, Local Media
In May, we announced that Cesar Aldama joined the Magid team as Senior Consultant, Local Media. Aldama, an Edward R. Murrow and Emmy-award winning journalist, brings more than two decades of multi-platform experience to his role.
10. How Broadcasters Are Using Data To Court, Not Alienate, Customers
From TVNewsCheck: Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers, including Magid’s Bill Hague, on TVNewsCheck’s panel “How Data Will Redefine the TV/Audience Relationship,” at its TV2025 event in New York this October.