NEW YORK, September 10, 2020 – Magid announces the hiring of Tiffany Vasilchik as Senior Vice President of Growth Strategy in its Consumer & Commercial Brands practice. Based in New York City, Vasilchik will join Magid on September 14, 2020.
“Tiffany’s strong commitment to helping brands grow is just one of the many reasons we are excited to welcome her to Magid,” said Craig Wax, Executive Vice President and Head of Magid’s Consumer & Commercial Brands practice. “Her experience as a brand marketer and growth consultant across a wide range of industries gives her a depth of perspective and ability to deliver unique, actionable insights to Magid clients.”
Vasilchik joins Magid from Landor, where she was Chief Growth Officer. She has also held senior leadership, partner and co-founder roles with startup companies and marketing strategy firms including Prophet, Fahrenheit 212 and Faith Popcorn’s BrainReserve. In her 11 years as a principal with Faith Popcorn’s BrainReserve, her core focus was developing trend-based, future-focused solutions and insights. Vasilchik began her career in brand management at PepsiCo and Nabisco.
“I’m very excited to join Magid and believe we have tremendous potential to help our clients grow in today’s unique environment given our deep bench of talent, cross-industry experience and rigorous methodology. I look forward to becoming part of Magid, a family-owned business with an impressive legacy and bright future,” stated Vasilchik.
She holds a bachelor’s degree in hotel administration from Cornell University, and MBA in Marketing from The University of Chicago Booth School of Business.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.