NEW YORK, January 20, 2021 – Magid announces the hiring of Desirée Colomina as Senior Consultant, Local Media. Colomina, an award-winning journalist and executive producer, joined the company on January 6, 2022, bringing expertise in broadcast media, journalism, and Spanish-language television to her role.
Colomina joins Magid from Telemundo, where she was most recently Executive Producer of the morning show “hoy Día.” She began her career as a segment producer for Al Rojo Vivo, Telemundo’s afternoon newsmagazine. She was later promoted to assignment manager and subsequently to on-air reporter and director of special projects for Telemundo network news. In that role, she was responsible for specials, investigative shows and breaking news.
“Desirée has both the knowledge of the industry from myriad roles in broadcast throughout her career – from producing to reporting to programming – and the creative thinking that will guide our clients as they develop a vision for the future,” said Marissa Nelson, Vice President, Consulting, Local Media at Magid. “Her many accolades and awards highlight her hard work and dedication to journalism, and I’m delighted to have her join our talented team.”
Colomina also previously served as the director of FIFA programming and directed many of Telemundo’s special news programming. In 2012, she worked on the launch of the XFINITY Latino channel, a Comcast platform to promote Hispanic content, overseeing production of the channel until early 2016.
She holds a bachelor’s degree in broadcast communication from Barry University.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.