When a retailer needs to optimize positioning with suppliers

THE SITUATION:
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A Fortune 500 retailer found that it was out of sync with its suppliers and was falling victim to the DTC (direct-to-consumer) trend.

Recognizing this new dynamic meant that they needed to find new, mutually-beneficial business models that would resonate with the goals of their suppliers.

MAGID APPROACH:
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Use our history and network to get our client answers

We conducted one-on-one interviews with leaders of suppliers that worked with the client, providing unfiltered direction leading to the development of new areas of opportunity not previously considered.

PROJECT DELIVERABLES:
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» Landscape assessment
» Magid-network stakeholder mapping
» 1:1 interviews with active ideation and validation
» POV with filter levers