OTT consumer habits and attitudes are changing the business of television
NEW YORK, September 23, 2020 – In lieu of the annual, in-person Media Ad Sales Summit, originally scheduled for January 2021, a new monthly series will deliver the Summit’s valuable content in candid conversation format virtually.
Magid is pleased to announce Jill Rosengard Hill, Executive Vice President, Magid, will be the featured presenter for the October session.
Tuesday, October 20, 2020
2:00 PM – 2:40 PM
How are Consumer Habits and Attitudes Impacting OTT Video
Magid’s Jill Rosengard Hill will share recent survey insights on the current state of consumer viewing – behaviors, attitudes, preferences, likelihoods – and how they will impact the fast-changing business of “television” in the months/years ahead.
Moderated by: Tim Hanlon, CEO, The Vertere Group
For more information and to register, visit the series website.
About Jill Rosengard Hill
As EVP, Jill oversees Magid’s cable and wireless practice serving the needs of diverse telecommunications and content companies in their efforts to develop new services, fine tune products, develop and improve positioning and messaging which result in optimal revenue and profits. Jill helps cable operators and networks define programming and marketing strategies based on consumer insights. She has helped bring to market emerging television technologies including DVR, VOD, HDTV, 3D, and streaming. Jill is a leading strategist in the transactional content space of SVOD and On Demand movies and a user experience expert. Some of her clients include Verizon, Comcast, COX, Charter, Altice, TNT,tbs, TCM, The Weather Channel, and NBC Sports.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.