Fresh off presenting consumer insights from Magid’s recent ATSC 3.0 work at CES, Nicole Meighan joins an expert panel to discuss immersive experiences and their role in branding for movies, television and brands
NEW YORK, April 30, 2019 – Digital Hollywood has tapped Magid’s Nicole Meighan to join a panel on the closing day of its Digital Hollywood Spring event, May 21-23, 2019 at the Skirball Center in Los Angeles, California.
VR/AR as a Branding/Advertising Strategy: The Immersive Experience as Image Maker – Movies/TV/Brand
Thursday, May 23rd, 2019
11:30 AM – 12:30 PM – Immersive Hollywood: VR – AR – MR
Session I: Haas Conference Center, 2nd Floor, Rm. 172-173
- Jason Yim, CEO and Executive Creative Director, Trigger
- Marcy Boyle, CEO, Hot Bit VR
- Nicole Meighan, Qualitative Analyst, Magid
- Demetrio Cuzzocrea, Partner + CIO, Hourglass Technologies
- Michael McGar, President, QuantumERA
- James Giglio, CEO and Founder, MVP Interactive
- Cynthia Lieberman, Marketing and Media Strategist, LieberComm, Moderator
Visit the Digital Hollywood Spring site for information.
Nicole Meighan, Qualitative Analyst
Meighan is a Qualitative Analyst with a special focus on new media and emerging technologies, such as augmented and virtual reality. For five years, she has conducted premium research and consultation for a range of clients, including Fortune 500 companies and up-and-comers.
Meighan specializes in advising global TV networks, digital brands, and tech start-ups on key issues such as product and content development, positioning, marketing, and overall business strategy. She leverages a strong understanding of kids TV, moms’ perspectives, generational trends, and social media. Her experience across multiple industries gives her a unique outlook and a comprehensive understanding of her clients’ challenges and business opportunities.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.